16 Comments

    • Let’s hope so. Julie (“Red Adept”) has a point also about low-balling all of your titles just so you reach the India market.

      If your book’s in English, but is selling for 30% of the price simply to take advantage of the discrepancies in the respective economies, consumers are not going to take that very well. If it’s truly a global economy, than some interesting things are going to happen with the pricing of transferable and digital goods…

    • It is, Dorothy. That’s why I’m looking at this news with equal parts trepidation and excitement! Like they say in the markets in Viet Nam, it’s “Same same. But different.” In other words, same kind of market on the output side, same great pool of authors on the input side…but x100.

      Also, a little tidbit from writer Richard Hardie over in the Crime Fiction group on LinkedIn regarding the news:

      “A great friend of mine is an author in India, as well as being a Professor of English and European Languages and he says the biggest obstacle to selling on Amazon in the sub-continent is the relatively small number of credit cards in use.

      Selling the Kindle through Croma (providing the price is set realistically) is a great step forward, however people in India have had access to the Kindle app for PC, iPad and iPhone for a long time.”

    • Hi Stan – I left everything except A Reason to Live as is, since they majority are in the $.99 – $2.99 range, which I hope is close enough to $2.00 to tempt an Indian Market.

      I reduced ARTL in India only to $2.99 to come close to that $2.00 threshold. Hopefully, my other English-speaking markets (ha!) will understand the discrepancy.

      • Gotcha. I’ve already set mine at .99 for just India, and I’m wondering how you think your other English markets would find out? And I guess I’m not sure why they’d be upset. What am I missing before I end up with egg on my face? : )

    • Oh, I don’t think you have to worry over much, especially early on.

      The long term disgruntlement I see coming is this: U.S. KDP authors will always have an English language market in India, which means we’ll be posting the same book we’re selling here and in the UK and in Australia for 30% of the price (or whatever) in India. Same content, same provider (Amazon). Since we’re talking a digital product, with no overhead associated with it, other English-language markets would, fairly I think, ask why they’re paying 2-3x more than Indian consumers.

      I don’t see it being a huge worry for indies because we’re hovering in the $.99-$4.99 range anyway…not too much different than that $2.00 threshold I heard might be the norm for Indian paperbacks.

      But when NYT best-sellers who are selling their ebooks for $12.99 in the U.S. try to do that in India, I imagine sales will be non-existent. In order to adapt, they’ll lower the price to get market penetration…and everyone in the U.S./UK/Australia who paid $12.99 will be pissed.

      Consumers pissed at Traditional Publishers because of price gouging, while I make a killing in India? Okay, bring it on!

      p.s. to answer your first question: I think they’ll find out b/c nothing keeps you from going to other country Amazon pages and comparing prices. Someone will spend the time to put U.S./UK/India prices side by side at some point to complain about any discrepancies that might arise.

    • Thanks, Stan! I appreciate that. Trying to keep your head in this industry can be tough…one reason I like Dave Gaughran’s blog. DG’s site is a nice place to center yourself in the industry and, if I can provide a little of that, I’m happy.

      Re: book. This past Tuesday marked two weeks since the end of my KDP “free” sale and I hit 500 sales during that time. Since then, it’s really started to spiral down (I fell off the Top 100 list in hard boiled, which I think is key)…I’m getting about a sale every 2-3 hours. I’m hoping some advertising and release of Blueblood will pick things back up. Maybe a price drop back to $4.99 or even 3.99 will help.

      Lest you think that 500 sales were typical, they’re not…in fact, about 250x previous numbers, if you get my drift, lol.

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