I’ve been doing a lot of in-person sales lately (or rather: I’ve been doing a lot of in-person appearances lately; sales…not so much) and I’ve found an indispensable little gadget that you’ve probably already used, seen, or heard of: Square.
I’ve recently started poking my nose into the world of audio books. Now that I have a bona fide series out there, the investment of time seems more than worth it. Why not have another product on the line to meet readers’ wants and needs? 🙂
Many of you have heard of ACX (www.ACX.com), the Amazon division that functions as the audio arm in much the same way CreateSpace is the print arm for self-publishers. I took the plunge about a week ago and have started the process of “claiming” my book, getting ready to hear voice talent auditions, and taking the steps necessary to get the thing out in the wild.
I’ve embarked on a number of low-cost, (hopefully) high-impact advertising ventures to boost my book sales. Over the next few days and weeks, I’ll examine what I’ve done and try to draw lessons and conclusions from the experience. First up…Goodreads!
Goodreads advertising currently comes in two flavors: tiny, highly-affordable self-service ads and large-scale page campaigns coming in at massive cost (when asked about “premium advertising offerings,” Goodreads replied that, unless my budget was over $5,000 per month, I was likely to be more interested in their self-service option. Well, no shit.).
For obvious reasons, I’ll only talk about my experiments with their self-service advertising.