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Adventures in Advertising: Can self-published writers advertise effectively?

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ad_hereBefore the holiday season derailed my progress here on the blog, I was tackling a critique of the various advertising channels I’ve tried to bolster my self-publishing sales. I started with my adventures with Goodreads self-serve ads, but I realized after writing those 2,000 words that what I should’ve done is give an overview of all of the services and outlets I’ve tried first, then delve into the specifics of each outlet. This post is that summary.

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Feeling Free

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If I had any doubts about the power of promotion, they were laid to rest this past weekend.

My crime fiction short story collection Three Shorts has been free since about the first week of February. In a month, it had been downloaded a respectable–if unspectacular–500 times. I had heard of other indie authors garnering thousands of downloads, but I’m a relatively unknown new-comer and I was more than happy to see hundreds of downloads fueled by little more than a change in price…I didn’t do any specific promotion beyond Twitter, Facebook, and a blog post.

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