This is the second part in a three part series about book cover design. The intended audience is the self-publishing writer with little design experience. The guidelines I set forth are from my experience working with my own self-published titles, with graphic designers, and about twelve years of web design experience (which is no substitute for experience in print design).
In the first part of this series, I talked about the importance of typography in setting both your title and author line apart from the fonts of workaday web pages, white papers, and emails that have desensitized many readers to the impact and beauty of the most popular fonts.
In this stage, I’ll get away from typography for a second and talk about what I consider the second important attribute of a winning cover: a single, stunning professional picture.